With over 24 years’ experience, we are the leading representation company in India. Established in 1992, we are committed to promoting tourism through our extensive knowledge of the industry and our personalised approach to cater to our clients’ individual needs.
Our specialist services include marcomms, promotion and product launch, trade servicing (establishment and enhancement of distribution channels), consolidation (advertising and media planning/buying), research, consultation and strategy, Bollywood access, design and dissemination, office management and operations.
We have worked with many regional destinations, including Thailand, Sri Lanka, Nepal, Malaysia, Korea & Abu Dhabi as well as long haul destinations such as Spain, Mauritius, Monaco, Kenya, Australia, Tanzania, Ecuador, Jamaica and the British Virgin Islands. We have also undertaken PR assignments for Malaysian Airlines, Banyan Tree Hotels and Resorts, Amari Hotels and The Israel Ministry of Tourism. Currently we are South India marketing representative for The Singapore Tourism Board.
Our efforts have been recognised by clients and the wider industry, and we are the proud recipients of several tourism awards.
As the seventh largest country in the world by area and the second most populous with over 1.3 billion people, India boasts an immensely rich cultural heritage. A report by McKinsey Global Institute says India will have 68 cities by 2030 with a population of over 1 million, 13 cities with more than 4 million people, and 6 mega-cities with populations of 10 million or more.
Travel and tourism is one of the fastest growing markets in the world. More than 18 million Indians travelled abroad last year with the financial capital, Mumbai, and political capital, Delhi, the top source markets for outbound traffic. These 2 cities control over 43% of total outbound tourist departures.
Indians are big spenders on vacation, topping a recent global survey. An average tourist spends between US$180 to US$250 per person per day.
Although South East Asia is the number one destination, mature and experience seeking travellers are looking for new places to visit. The US and Europe are top of the “wish-list” for leisure travel, followed by Australasia and Africa.
India is the 14th largest media and entertainment market in the world. It has more than 70,000 newspapers, over 690 satellite channels and is the biggest newspaper market with over 100 million copies sold daily.
The number of internet users has increased from 50 million in 2007 to 300 million in 2014, the third largest in the world behind China and the US. The number using social media and smart-phones grew to 100 million in 2014. By 2018, 54% of internet users are expected to be over 25 years old and 40-50% will be from rural areas.
Travel and tourism are also fast growing e-commerce segments. A large portion of air, train, bus and hotel reservations are now conducted online, however, traditional travel agents still govern the booking market.
With sharp business acumen and vision, Kavi laid the foundation for TRAC Representations in 1992. Recognising the market potential, he wanted to cater to the growing tourism requirement in India.
His direction and organisation has guided TRAC to reach its leading position today. He is a proactive member of various industry chambers, including PHD Chamber of Commerce & Industry, NRI Chamber of Commerce & Industry, and Delhi Management Association. He also regularly participates in conferences and seminars of other chambers such as ASSOCHAM and FICCI. He is also associated with leading Indian tourism associations such as the Travel Agents Association of India and Travel Agents Federation of India.
With over 20 years experience in leadership roles, Rajeev heads Planning & Operations, Destination Marketing and Business Development.
An accomplished professional he has a proven track record of handling complex and challenging business environments. Having worked in the industry for many years he has developed relationships with leading bodies in tourism and its affiliated sectors.
His self-motivation, creativity and drive help create a culture of organisational integration and professional mentoring.