US & Latin America
2222 Ponce De Leon Boulevard, Floor 3
Coral Gables,
Florida 33134

We have a mantra at LINKS, when it comes to developing brands and campaigns for our clients. We believe in inspiring and empowering consumers in a connected world. As such we like to partner with clients that share this belief. We believe all companies, regardless of industry, have the potential for a very powerful voice, and we want to be the agency that helps you fully explore the possibilities that exist.

We believe a great brand begins with great thinking. We believe a design team is only as strong as the strategy and insights they are presented before the first pixel is even placed on the screen. While great design and branding can sometimes happen accidentally, we believe the best long-term brand positioning starts with research, planning, and a competitive design audit structured to create mutually agreed upon creative positioning.

Our agency capabilities include; Business consulting, Public Relations, Digital, Media, Government Relations, Corporate Social Responsibility, Content & Editing, Event Production, Design and Production Capabilities.

Market Overview

For those not in the field of tourism, the far-reaching effects it has on the global economy, cultural heritage, environment, and the development of emerging destinations is largely unknown. Tourism requires extensive analysis and gains attention when insightful data illustrates its full impact and offering.
A massive industry, tourism generates a high volume of jobs within economies – 1 out of every 10 jobs are generated within the tourism sector – and it adds great value and income to destinations that understand how to promote and market their offerings. To date, the tourism sector represents 10% of the World’s GDP and also serves as a supporter for cultural preservation, protection of the environment, safety and development.
Tourism in Latin America has been on the rise for more than a decade. With approximately 211 million tourists visiting the region in recent years, there was a 5% increase in visitor numbers in 2016, and a 24% increase in revenue generated. These figures are significant with revenues in Latin America reaching 2.8 billion dollars in 2017. Argentina, Brazil, Chile and Colombia are the countries most visited, followed by the Caribbean, Dominican Republic and Jamaica.
Tourism is consistently growing as a sector, with outbound tourism generating 1.34 billion dollars. Compounding this figure with the massive growth opportunities in Latin America, LINKS, as the first travel and tourism business consultancy agency focused specifically on the region, offers clients a unique set of capabilities and ample experience in communications, marketing and reputation management. We recognize the importance of tourism as a key player in the global economy.

Team members

Edward De Valle II

Senior Partner

Mr. De Valle a serial entrepreneur at heart who he has successfully navigated multiple industries, his focus always on the value that he can generate for those around him. Combining diligence with foresight, he has the rare ability to envision opportunities in the business world and then follow through on them, planning and managing his projects with exactness, just the kind of approach necessary to oversee the large-dollar types of deals that have become his forte.

A trusted travel hospitality and real estate global marketing expert with 25 years of experience marketed USD 20 Billion in residential and mixed-use development real estate. Successfully deployed marketing and public relations campaigns for 63 hotels – resort properties.

Mr. De Valle II is the Managing Partner and acting CEO for Profusion Group. His profound understanding and proven experience of real estate, service, hospitality, luxury across multiple jurisdictions successfully lead the Profusion Team to signed an Exclusive Development Agreement for a portfolio of La Quinta Hotels in the Dominican Republic with Wyndham Group.

He is also the Founder of LINKS World Group, a leader in Travel Trade, Marketing and Public Relations has an in-depth industry knowledge in the franchise, financial sector, real estate, hotels-resorts, travel tourism trade, technology, marketing, creative, digital advertising, public relations, government relations, and corporate social responsibility.

LINKS is the Agency of Record for, Air France - KLM, Ministry of tourism for New Zealand, Israel and Cayman Islands. * CARIBE- LATAM LINKS has 13 offices across North America, South America, the Caribbean, and Europe. We are headquartered in Miami, Florida. Our other offices are (USA) New York City and Los Angeles. (Caribbean) The Dominican Republic, (Latin America) Argentina, Brazil, Chile, Ecuador, Colombia, México, Panamá, Perú, Venezuela, (Europe), Spain.

Thought leaders such as Richard Meier, Zaha Hadid, and Armani have sought out Edward’s counsel – because like it does in the magazine world, Edward’s reputation as a real estate marketer precedes him. In 2012, he also bought Douglas Elliman Real Estate for representation in the Dominican Republic, a bold move that proved extremely wise.

In addition his background includes former owner of Forbes Magazine Latin America, marketing manager at GE Power Systems Latina America, and
regional sales and marketing director of sales and marketing for world-famous publications: Newsweek, Vogue, Glamour, Discover, Men’s Fitness, Prevention, Teen, and Architectural Digest, shaping the narrative throughout the US Hispanic and Latin American markets.

Mr. De Valle is a firm believer of giving back to the community and specially children’s in need. His philanthropic efforts alongside with his husband Mathew De Valle lead him to sponsor the Fundación De Valle, a Dominican Republic based charity focused on helping children of any age with special needs, hardship’s, living with HIV or AIDS. The De Valle Foundation mission is to join forces with people and 3rd parties who’s companies committed to corporate social responsibility in the Dominican Republic. Families who have children with special needs and hardships often deal with similar challenges and the same applies to young people infected with HIV or are currently living with AIDS. Fundación De Valle in the Dominican Republic aim is to bring families and young people together for friendship, to share information and to support one another.

He holds a Bachelor of Science in Business Administration and Management, MBA in Business Management and successfully has completed the Pre-Doctoral program at Nova South Eastern University.

Brenda Sandoval Valdes

Associate Partner

Brenda Sandoval Valdes is a well­-rounded Executive with over 12 years of experience in Marketing, Media, Advertising, Public Relations and Strategic Planning. Serving as Associate Partner, Sandoval-Valdes’ responsibilities include new business development, account management and operational management including managing and overseeing the marketing and public relations departments that is spread among several markets in Mexico, Latin American and the Caribbean. She plays a key role in maintaining strong relationships both clients as well as with media providers. Her specialties include developing strategies, creating strategic media placement programs that are tailored to each client’s need and always striving to maximize budgets and exposure reach within clients’ allotted budget.

This broad experience has been developed in several industries such as Travel & Tourism, Hospitality, High-end Real Estate, Luxury Lifestyle and Technology.    Since 2007, Sandoval-Valdes has lead and managed paid and earned media campaigns for accounts in markets such as North America, South America, Central America, the Caribbean and European markets.

Sandoval Valdes has been instrumental in numerous accounts including accounts such as Cayman Islands Department of Tourism, Travel New Zealand, Israel Ministry of Tourism, Row NYC, The Knickerbocker, The Quin, Excellence Group Hotels, Rosewood Sense Spa­ a Starwood Hotel, Atton Hotels, JetBlue, Viva Air, LAN and TAM Airlines, Kayak, Elysee Miami, Biscayne Beach, Paramount Miami, Armani Casa, Roku, HTC, Virgin Mobile, among others.

Sandoval Valdes is a fully bilingual (Spanish-­English) problem­-solver, results-­oriented team leader, proactive and multitasking achiever with superb negotiation skills and managerial roles.