Brazil and Latin America
Av. Ipiranga, 318 - Bloco A - 5o andar
CEP 01046-010 - São Paulo - SP
São Paulo

We are a company totally and exclusively dedicated to costumers in the tourism industry that offers strategic, creative and integrated solutions in the three main pillars which are our specialty: Public Relations, Digital and Marketing.

We develop and carry out customized actions in order to reach the correct target audience with the most appropriate message.

Focused on the final customer and on the touristic trade support, we organize cooperative marketing campaigns, brands activation, assessment of cross marketing opportunities, and co-branding and we provide a complete mapping in order to identify the position of our costumers in South America. Our expertise also includes education and qualification in touristic trade.

We create digital marketing solutions in order to assure online presence and engagement through campaigns in search mechanisms and social medias, besides hotsites and customized blogs.

We were born in Brazil but we are also in Argentine and have bases in Colombia, Chile, and Ecuador.

Market Overview

South America is a dynamic and diverse travel market, travelers enjoy a minimum of 2 weeks legislated vacation per year (average is 3 weeks, Brazil is one month), schools have Summer and Winter vacation in the same period and some countries are implementing spring breaks but dates vary depending on countries and schools. There are about four long weekends along the year, such as Easter, carnival, Fiestas Patrias or Kids Week.
According to Rolf Freitag from IPK International, there are several factors behind the solid growth figure for South Americans international trips especially due to a significant proportion of well-off travelers who are less affected by the economic slowdown and they are still spending.
South America was one of the success stories in world tourism in recent years, driven mostly by more travel from Brazil. Between 2007 and 2014, the number of outbound trips from South America increased by about 70% to a total of 27 million trips. According to World Travel Monitor, this growth rate was twice as fast as overall world growth, while Europe and North America are steadily approaching the 20% mark as preferred destinations for travelers from South American.

Holidays have grown to a high 70% of all trips, with city trips growing strongly compared to tours and sun & beach holidays with an average length of stay of 10 nights and average spending per person about 1,500 euros per trip. Like elsewhere around the world, bookings on the internet have increased in recent years, while travel agency bookings have dropped.

Over recent decades, Latin America has witnessed a decline in fertility rates and an increase in annual disposable income per capita. On the other hand, time-pressed parents now have less time to spend with their children. As a result, parents are spending more money and less time with their children. Family trips gain importance as a way to enhance parent-children relationships through sharing experiences.
Between 2006 and 2014 family trips rose in popularity and have now become the most common way for Argentinians to travel abroad. Since 2010, family trips are the most common form of travel among Brazilian outbound tourists. In Peru and Colombia, family trips accounted for almost half of all leisure outbound trips in 2014.

Newer generations of parents in Latin America grew up in times of unfavorable economic and social conditions, but entered adulthood in times of economic prosperity. Now, with increased disposable income and more opportunities, they want to give to their children what they did not have when they were young, such as international travel and experiences. Not surprisingly,
leisure outbound trips in Latin America posted a 7% CAGR over 2003-2013, while leisure domestic trips registered a 4% CAGR. In addition, vanishing dividing lines between children and parents – the disappearing generation gap – is contributing to parents becoming “parents”, working through issues with their children and sharing experiences in a form of “collaborative parenting”.

By 2020, South America will generate only to the US, nearly 1.9 million more visitors, a 34 percent increase compared to 2014. Also by 2020 the United States could host 3.1 million Brazilian visitors, a 38 percent increase from 2014. Colombia and Argentina, which ranked 14, and 15, respectively, in 2013, as source markets in the region are forecast to have high but decelerating growth rates thru 2018. Colombia should produce the greatest
growth of the South American Spanish
speaking countries with 421,000 visitors (+56%), followed closely by Argentina’s additional 331,000 visitors (+48%). From the top-20 visitor origin countries to the US, the forecast from 2013 thru 2018 shows the largest total growth percentages are China (139%), Colombia (56%), India (54%), Taiwan (52%), Brazil (50%), and Argentina (48%).

According to World Travel Monitor, 55% of international travelers say that crisis do not influence their travel plans. In 2015, worldwide outbound travel grew by 4.5% in terms of trips over the first eight months, while South America grew 4%, for 2016 and on it will consolidate its recent increases. With the recent global crisis, the South American Markets were the less affected and were able to show a good increase of tourists abroad, one of the reasons why the above forecasts look good to the region. No need to stress that Brazil, even though has been facing a political and economic instability and a currency exchange increase – of course remains the most important outbound market.
In the past years, Colombia has caught the attention of many destinations due to the increase of Colombian tourists in several countries and specially in the US and the Caribbean. Chile is a small country but one of the most stable economies and the only visa waiver country in South America. Peru also has

shown a considerable increase in the outbound scenario and last but not least, Argentina, with all the economic and political issues, still continue to show growth on the outbound travel and tend to be the shining star in South America. There is much expectation for this 2016, since the new government is applying new tactics.
Chile entered to the visa waiver program in 2014 and numbers showed an increase on travelers to the US and other countries from the region are working to join the program and some of them could get inclusion soon. In July 2016, Colombia was included into the United States Global Entry program, so its citizens may be eligible to the program that allows expedited clearance for pre-approved, low-risk travelers upon arrival in the United States through automatic kiosks at select airports. Argentina was also announced to be joining the program very soon.
According to SKIFT, in twenty years, China is supposed to become the world’s largest air passenger market by traffic,
but by then, the U.S. will move to the number two spot, and over the next 20 years will carry 18.3 billion passengers and China will carry 16.9 billion. India, Japan, Brazil and Indonesia will all follow China, a new International Air Transport Association (IATA) report found.
The South America markets will see the most growth due to improved economies and living conditions. “Flying is cheaper than what it used to be and people have more disposable income now,” said Sinclair. “The average ticket prices have declined in the last twenty years by one-third, when adjusted for inflation, making it possible for emerging economies like Brazil, to travel more.”
South America will see great regional growth, and will have 4.7% annual average growth rates in twenty years. The fastest growing domestic markets mirror the fastest growing regional markets, with China on top growing at 5.6% per year and having one billion passengers by 2034, followed by the U.S., India, Indonesia and Brazil.

Travel and tourism promotion in Brazil has seen success over the past decade. Brazil’s large and diverse population means the country has a diverse set of interests. For example, because Brazil has no snowfall, U.S. ski areas successfully attract Brazilians. For a U.S. destination, finding the hint for potential Brazilian travelers could lead to great returns.

Brazilian Tourist Primary Destinations:
South America:Argentina and Chile
United States:New York, Orlando, Las Vegas and Miami
Europe:France, Portugal, Spain and Italy
The Caribbean:Aruba, Punta Cana, St. Maarten,The Bahamas, Mexico
UAE:Dubai
Southeast Asia:Vietnam, Laos, Cambodia
Asia:India, China, Japan
Oceania:Australia, New Zealand

Luxury Trips – The luxury segment is starting now to be discovered by the Brazilians. There are a lot of upper-class consumers in the country, where this segment will probably grow more than the productive sector and tourism itself for a long time.
Eco-tourism and adventure travel – This is still a small but rapidly growing segment in Brazil, this niche should be explored combined with cultural activities and/or community-based tourism.
Incentives – From small to big corporations, several companies have established branches in Brazil, which is now the 9th largest economy in the world. The incentive area has strongly increased in the last years and it is now one of the best niches to be explored.

While wholesalers are key travel distributors, Brazil’s 10,000 travel agencies, 60% of which issue international tickets, are more important in terms of properly distributing the tourism product. As many tour operators began as travel agencies, many do both, and stiffer competition has prompted most to upgrade technology and improve efficiency. Associations are important in Brazil’s travel industry too. The Brazilian Tour Operators Association (Braztoa), formed by 90 operators, is the main association of tour operators, and the Brazilian Travel Agencies Association (ABAV) has approximately 3,500 members/travel agencies.

For the last 4 years, Latin America’s internet population is the fastest growing in the world. Brazil remains the key market in Latin America and by the end of 2015 the country reached its peak and guaranteed its place between the biggest audiences across the globe with over 110 million users. This makes Brazil the fifth biggest internet market in the world with a growing rate of 7% each year. The region is among the highest Internet penetration in the world.
In addition, per a study by the agency We Are Social, Brazilians rank highly among the TOP 10 nations in time, page consumption and engagement metrics.
Still, all Latin Americans are heavy internet users with an average of 24,2 hours spent online per month. As expected, Brazil heads the statistic with 41% of the online traffic, followed by Mexico with 15%, Argentina with 11%, Colombia with 7% and Chile with 4%.

Social Media is where Latin Americans choose to spend most of their time online, being Facebook the preferred network accounting over 90 million Brazilians, 52 million Mexicans and 21 million Argentinians (47% of the total population).
Over 75% of Latin American internet users connect on these social networks daily, spending an average of 9,4 hours each month, 4 hours more than Americans. Facebook alone has 180 million Latin Americans and Brazilians are the ones who interact the most on this network spending 13,3 hours each month, followed by Argentinians with an average of 9,4 hours, Peru with 7,9 hours and Chile with 7,3 hours.

Brazil has 90 million Facebook users, second only to the United States and it is the world’s second-biggest user of Twitter with 41.2 million users and the largest market outside the U.S. for YouTube.

Mobile
A study conducted by Digital Strategy Consulting in 2016 shows that Brazilians are the most active demographic in the world in terms of both   app usage (having 29 apps on them smartphones), and  engagement (using apps  54 times  each month).

Casual Gaming, Social and Communication apps are the categories which see the highest engagement and highest usage across all countries.
Communication apps have the highest competition with an average usage of 2.65 app per user per month and also the highest engagement rate with 387.85 times usage per user per month globally.
Argentina has 80% penetration and more than 31 million active users, leading Latin America in terms of the proportion of its population having access to the internet. Mobile is most certainly an important enabler, since this kind of connection reaches 71% of Argentinians, per eMarketer.
Colombia is also one of the most mature and advanced mobile markets in the region, since its mobile internet penetration stood at 116.5% in the first quarter of 2015 counting 56.4 million mobile connections. Connections are expected to reach 62.5 million by 2020.

Digital Shopping
E-commerce is also growing exponentially, since this population is now more trustful of purchasing on the internet and as can be seen bellow Social Media is playing a key part on this scenario.
eMarketer forecases 10.1% growth in the number of digital buyers in Brazil over 2016.

Team members

Danielle Clouzet Roman

President

Leads the team with passion and devotion. Awarded as one of the most Creative and Influential professionals in the travel industry. Board Member in local entities. Focussed on global strategies and partnerships.

Vera Achcar

Head of Business and Partnerships

Leads a great group of clients. An extremely committed professional.
Results and client satisfaction oriented.
Responds on behalf on IN Board when necessary.