The UK and Ireland
Hills Balfour
Cornwall House
58 Southwark Bridge Road


Our full service approach and talented team of experts have made us a globally recognised, leading travel PR, digital, representation and MICE consultancy.
Founded in 1998, with hubs in London and Dubai, we are a team of 70 professionals from a variety of backgrounds; from lifestyle to tech, from cruise specialists to broadcast experts and from tour operating and aviation to hotel and attraction sales. We use sophisticated travel intelligence platforms and data tools which empower our clients to reach highly targeted, valuable customers and prospects.
We excel in a range of services from media and trade relations, leisure, MICE and tech to consumer marketing and digital engagement. Whether implementing a fully integrated campaign, offering stand-alone services or serving as our clients’ representative office year-round, we approach every project with passion and dedication. We work closely with our clients to determine the optimal approach to ensure success.
In a crowded marketplace, we don’t believe in six degrees of separation – if you work with us, you are only one degree of separation from an elevated and stand out position, putting you right in front of the consumers and media who matter.

Market Overview

After an initial dip in the value of the British pound against some major currencies following the Brexit vote on June 23rd 2016, the UK’s financial markets have rebounded and the British pound is currently trading with a more confident tone.

The UK outbound tourism is expected to hold up well for the remainder of 2016 with growth of 3.6 per cent. British holidaymakers are resilient travellers and this is likely to continue for the foreseeable future. Almost one in five people (18%) say they will travel to a country they have never been to before in 2017, compared to 9% who said this last year. Furthermore, nearly a quarter (23%) say they will try a new resort or city (even if they have visited the country before) compared to 10% who said this last year.

The UK media landscape is one of the world’s most complex and diverse. Social media is now integrated into the overall fabric of how brands communicate, with Facebook remaining the number one social media platform boasting 30 million users. Instagram users have now spiked to 14 million users with 39% aged 16-24. Instagram is also set to benefit commercially from the sophisticated advertising solutions already being run by its parent company Facebook.
Over the past 18 months an unlikely breed of new travel magazines has flourished. The demise of printed guidebooks, maps and travel magazines has been predicted, an inevitable consequence of the boom in blogs, apps, user-generated content and the swathes of online top-10 lists. Rather than closures, at least 15 new travel titles have launched in the past three years in the UK, several more are due to launch later this year.

Team members

Amanda Hills


One of the best known and well respected faces of the global travel industry, Amanda has more than 30 years’ experience in the business.
Originally specialising in product and marketing with leading tour operators and a founder member of SunWorld Holidays, Amanda later established Hills Balfour in 1991.
As CEO she guides the core strategy, brand positioning and vision of our global accounts, and ensures that Hills Balfour continues to be a guiding force in the worldwide travel industry.
Amanda sits on the board of Pangaea and has been a core spokesperson and representative since joining.

Julian Mills

Executive Director

Julian has 35 years of experience in sales, marketing and international travel. He has lived and worked in Europe, the Far East, USA, Caribbean and Australia, undertaking roles ranging from Director of Special Projects for a UK multi-national company to captaining one of the world’s most beautiful sailing yachts.

Case Studies