Germany, Austria and German speaking Switzerland
Global Communication Experts GmbH
Hanauer Landstraße 184
Frankfurt

Specialising in tourism, travel, hospitality and golf, we are one of the top ten independent communications agencies in German-speaking Europe. Located in the heart of Frankfurt, our team of 22 staff, plus freelancers, covers every aspect of communications and takes care of our global clients. Our services include corporate, consumer and b2b PR, public affairs, consultation, social media communication, sponsorship, representation, media planning and buying, and industry relations.

Our belief is “Communication creates Value” and by creating a PR strategy tailor-made for you, our goal is to grow the reputation of your company, and add value to it. We have an excellent track record working with tourist boards, hotels, airlines, airports, cruise companies and car rental businesses as well as insurance and real estate organisations.

Golf Communication Experts is our second brand housed under the same roof. Golf tourism is a growing sector and this division has a proven track record and extensive network of contacts within the market.

Market Overview

Growth in the region remains robust, employment is rising with the number of people in gainful activity reaching a new record of approximately 43.7 million people in June 2016.
In 2015 every German travelled an average of 20.6 days. Leisure holiday days totalled 1.67 billion, the highest ever recorded and an increase of 1.8 per cent on 2014. A total of 69.19 million holidays were taken with 40 per cent of these organised by tour operators.
We have 9,880 travel agencies and 2,500 tour operators. In 2015, 53.6 million travellers took holidays of more than 5 days with 71 per cent going abroad and 29 per cent travelling domestically.
Around 8.1 per cent of all (booked) holidays were long-haul trips with 3 per cent of these cruises, and the rest holidays taken by plane to the Mediterranean (two thirds) and car to neighbouring countries (a third).
Holiday spending is up in 2016 continuing a rising year on year trend. Trips costing more than Euro 3,000 per person are gaining greater importance, according to market researchers, GfK. Bookings costing over Euro 5,000 increased by more than 13 per cent.
Reliably curious, 42 per cent of Germans are planning to visit a destination they have never visited before. More than a third (38 per cent) of all holidays is expected to be made to new destinations.
Beach, relaxation, nature and family holidays remain popular in 2016. There is still interest in spa vacations and growth continues for cruises. City breaks are still a firm favourite.
The most popular foreign destinations include Spain, Italy and Greece. Cruises are popular as are numerous long-haul destinations (Asia, North America and Central America/Caribbean) which are seeing double-digit percentage growth.

Team members

Dorothea Hohn

Managing Director

Founding GCE in 2009, Dorothea is a respected and experienced communications expert. Dorothea has developed her interest in the travel and tourism industry after starting out as a student in Economics and Tourism.
After graduating she gained a place on Deutsche Lufthansa AG’s trainee programme spending time in Germany and New York where she got invaluable knowledge of the aviation sector as a spokesperson in Lufthansa corporate communications.
Dorothea established GCE in 2001 and co-founded the Pangaea Network, together with AIGO, sic years later. Over the past 15 years, Dorothea has advised over 100 clients and built GCE into the respected agency it is today.

Johanna Mayr

Sales & Marketing Manager

While hailing from France, Johanna also speaks fluent English and German. She joined the team in May 2016 as Sales & Marketing Manager. Having obtained a masters degree in Tourism and Marketing at the University of Avignon in France, she travelled widely and lived in Sydney, Munich, Berlin, Helsinki and London.
Johanna specialises in managing on and offline campaigns and her know-how of event management is second to none.
Her destination knowledge, communication skills and industry experience make her a valuable member of the team.

Case Studies